Dillard’s Cookbook - Content Marketing

Dillard’s partners with Ronald McDonald House Charities to sell holiday cookbooks, a portion of the proceeds go to support RMHC. To promote cookbook sales and drive traffic to the Dillard’s store I produced this cooking segment in which two RMHC staff members made a recipe from the book. We then shared it on all social platforms, tagging all local Dillard’s Stores and the malls they are located in. The video was also embedded in an email marketing e-blast to our contacts list.